Real-Time Bidding (RTB) is an auction process of buying and selling individual ad impressions within 100 milliseconds. nRoll sets advertisers' bids for these impressions based on targeting parameters, providing a programmatic buying system intended to optimize ad spend. RTB allows advertisers to exclusively bid for and buy criteria-targeted impressions and eliminate wasted ad spend
Publishers connect with an RTB-enabled Ad exchange to fill their inventory with ads. nRoll, as a demand-side buyer acting on your behalf, integrates our bidding engine technology with these supply partners to bid for the impressions in real-time
Pick the best impressions in real-time Dynamic pricing of each impression, helping you to optimize your ad spend Cross-exchange buying, for large scale world-wide reach while minimizing your risk Frequency capping across millions of savvy users Bid data transparency, always know exactly what you bought and how much you paid
We believe it's important to continually analyze and upgrade your campaigns. nRoll's technology achieves this by evaluating how your ads and targeting choices are performing.
We call this refinement process campaign optimization. nRoll supplies you with many tools and the technology to persistently optimize your campaign performance.
In the setting of software applications, a user profile or user model provides essential information about an individual user. It is useful to generate user profiles since users differ in their preferences, interests, background and goals. Discovering these differences is vital to providing users with personalized campaign offers.
We use advanced Machine Learning Algorithms for the purpose of providing the best converting ad from a selection of campaigns that Maximizes Advertiser's ROI (i.e. return on investment). We compare the performance of the suggested Machine Learning Algorithms with one another and based on big data analysis tools select the best one for your needs.